This report is a companion to a beneficial electrification modeling report. The modeling report estimated the potential for residential, commercial, and industrial building electrification from 2021-2030 to help Colorado meet its greenhouse gas emissions reduction goals. This market barriers and policy report presents additional information on the current market challenges to beneficial electrification in Colorado and presents recommendations for policy options to help overcome those barriers or other challenges to beneficial electrification, laying the foundation for achieving the potential over the next decade and beyond.