SNAP (Supplemental Nutrition Assistance Program, formerly food stamps) benefits play an important role in meeting the food needs of low-income Coloradoans. Farmers markets provide a variety of fresh fruits and vegetables direct from the farm to consumers. This brief presents key findings of the barriers and opportunities to grow the use of SNAP at farmers markets and direct market producer points of sale. Such efforts have been shown to connect food insecure residents with healthy Colorado products and support Colorado's economy.