Creating loyal customers through social responsibility

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Title: Creating loyal customers through social responsibility : how do dairy consumers value issue-based initiatives?
Creator: Deselnicu, Oana.
Contributor: Costanigro, Marco.
Thilmany, Dawn D. (Dawn Denise)
Corporate Contributor: Colorado State University. Dept. of Agricultural and Resource Economics.
Colorado State University. Extension.
Date: 2009
Publisher: Colorado State University, Dept. of Agricultural and Resource Economics
Extension
Place of Publication: Fort Collins, Colo.
Notes: "August 2012."
Includes bibliographical references.
Topics: Dairy products industry
Quality of products
Public opinion
Consumers
Decision making
Consumers' preferences
Consumer behavior
Prices
Extent: 1 online resource (11 p.) : ill.
Language: eng
Series Title: Agricultural marketing report
Classification: UCSU5/2.14/AMR12-01/INTERNET
Handle: http://hdl.handle.net/10176/co:11219
Record Identifier: 813854750
Created Date: 2012-11-13T23:23:54.399Z