Colorado wine consumers : tapping interest in local wines

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Title: Colorado wine consumers : tapping interest in local wines
Creator: Wilson, Joshua.
Contributor: Thilmany, Dawn D. (Dawn Denise)
Corporate Contributor: Colorado State University. Dept. of Agricultural and Resource Economics.
Date: 2006
Publisher: Colorado State University, Dept. of Agricultural and Resource Economics
Place of Publication: Fort Collins, CO
Abstract: This study explores the unique characteristics of Colorado wine consumer segments and provides some insights to the types of varietals, production claims and marketing channels from which each segment shows distinct differences from other consumers.
Notes: Caption title.
"April 2006."
Includes bibliographical references (p. 7).
Topics: Consumer behavior
Advertising
Wine
Viticulture
Places: Colorado
Extent: 1 PDF (7 p. : ill. ; 66 KB)
Language: eng
Series Title: Agribusiness marketing report ; ABMR06-02
Classification: UCSU5/2.16/ABMR06-2/INTERNET
Handle: http://hdl.handle.net/10176/co:4495
Record Identifier: 82226686
Created Date: 2010-06-18T07:41:43.241Z